Commitment, passion, resilience, innovation and determination are some of the key ingredients in the make-up of a successful women entrepreneur who can inspire their communities, said Suzanne Ackerman, executive director of Pick ‘n Pay Stores and ambassador of 1000 Women Trust.
She was one of the keynote speakers at the 1000 Women Trust summit, hosted in collaboration with Pick ‘n Pay at the Kenilworth conference centre of Pick ‘n Pay on Thursday 4 th August.
The theme of the summit was S tanding together as one against gender-based violence, unemployment and for health and mental wellness.
More than 250 women attended the glittering event.
Ackerman said she learned many of the most precious lessons about business integrity from her parents – Raymond and Wendy Ackerman. “It is about doing what you promise that you are going to do, and not change it. They also taught me a deep respect for humans irrespective of religion, status or where you come from.”
If you want to describe extraordinary women, words like “committed”, “passionate”, “dreamer”, “dedicated”, “resilient”, “humility, “innovative”, “determination” and “humble” are the key ingredients in contributing to their success as entrepreneurs, added Ackerman.
She said age and education levels are not factors which contribute to success of the entrepreneur.
Ackerman highlighted the inspirational work of several women-owned businesses and entrepreneurs whose tireless commitment serve communities around them, and who also employ several workers.
She invited Anna Phosa, one of South Africa’s most celebrated female commercial pig farmers, to the stage.
Phosa started with four pigs, but now, 14 years later, she has 3000 pigs on her farm.
Phosa also employ 40 people full-time, as well as 20 seasonal workers. She started operating on 2 hectares, but that has increased to 385 hectares.
She provides meat to 60 Pick ‘n Pay stores in Gauteng.
When Phosa was subjected to male bullying in the pig farming industry, she called on Ackerman, who supported her in successfully dealing with discrimination.
Phosa had to deal with prejudices, like banks who did not want to guarantee loans if her husband did not approve.
Ackerman also referred to the inspirational work by Sharon Fortune and her J & M Cleaning Services that employ 4000 disadvantage people and 2000 females. “We clean Pick ‘n Pay stores, banks, we also clean the streets of Cape Town. That is why we have the cleanest city in South Africa,” Fortune said.
Ackerman also referred to the entrepreneurial success of Ntombi Nonxuba, who started Rise Uniforms. The organization is a supplier to Pick ‘n Pay and employ 56 people.
Most of the people employed by her, are from the Philippi township where she is based.
Ackerman said the Feed the Nation foundation, in association with Pick ‘n Pay and the Kolisi Foundation have invested R30 million – which provided 10 461 000 meals to people in vulnerable communities who are food insecure, and for that there is much gratitude.
Yvonne de Souza, head of brand and retail of Meta, says their organization plays a big role in the development of small businesses in Africa and Asia.
“We believe in unlocking the potential of small businesses by leveraging platforms and driving growth – one way of achieving this is by using WhatsApp,” she said.
“We have more than 30 million on WhatsApp every month that use our platforms,” she added.
“There has been a growth of 81 % from pre-COVID 19 to past COVID19 in using Whatsapp to leverage economic growth in the small business section,” she said.
By using the business messaging of Meta – you can earn trust with the consumer base, showcase the product and respond with ease to your customers, she added.
She spoke about a business entrepreneur who started Glenz Cakes and who raised her business profile and increased business revenue by linking Whatsapp messages to Facebook and Instagram.
She created 33 % of revenue through WhatsApp and 65 % through Facebook and Instagram.
Tina Thiart, founder member of the 1000 Women Trust, said the Trust try to inspire, empower and equip women to seek independent solutions for their lives.
The Trust, in collaboration with Pick ‘n Pay, launched the women economic empowerment and restart program in 2020 after it became clear that 2 million of the 3 million people who lost their jobs during COIVD 19 were women.
In all, 277 women joined the economic restart program of 1000 Women Trust.
Training programs moved to WhatsApp after the COVID 19 pandemic. There have been 960 women in #HearMeToo-sessions, while 2750 men joined the anti-bullying training program.
In all, 1000 Women Trust has got more than 8000 people on different training programs on WhatsApp. To JOIN the RESTART network , please send WHATSAPP to 0732079079.
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Info@1000women.co.za
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The 1000 Women Trust
Registered Trust South Africa (IT738/2014)
NPO REGISTRATION NO: 163-132 NPO
PBO NO: 930 051 359
© Copyright 2023| All Rights Reserved. Designed by Ludet Digital for The 1000 Women Trust